I recently came across an article on Inc.com by Bill Murphy Jr. that caught my attention. It happens that I am a McDonald’s fan. I’ve been going to McDonald’s since I was quite young. The piece is titled “McDonald’s Just Made a Bittersweet Announcement, and It’s the Start of the End of an Era.” You can read it here.
The article delves into a significant change at McDonald’s. McDonald’s is planning to implement the phasing out of self-serve fountain soda stations by 2032. While this might seem like a minor alteration, it’s actually a monumental shift that marks the end of an era.
This article a must-read. It connects this seemingly small change to the broader historical and cultural context. It’s not just about McDonald’s or even fast food; it’s about the evolution of American business and consumer habits. The article takes you on a journey through time. It traces the roots of self-serve soda fountains back to their invention in 1833 and their cultural significance during Prohibition and World War II.
The author, Bill Murphy Jr., also highlights how Ray Kroc, the entrepreneur who turned McDonald’s into a global brand, had his origins in the fountain soft drinks business. This change is not just a modification in service but a departure from the very roots of the McDonald’s experience.
In today’s fast-paced world, we often overlook the historical connections that shape our present. This article serves as a reminder that even the most mundane aspects of our daily lives, like grabbing a soda at McDonald’s, are tied to a rich tapestry of history and innovation.
So, if you’re interested in business, history, or just a fan of McDonald’s, this article offers a fascinating perspective that you won’t want to miss. It’s a tribute to the end of an era, but also a nod to the inevitable march of progress.